Shopping for God : How Christianity Went from in Your Heart to in Your Face
Book Details
Format
Paperback / Softback
ISBN-10
074329288X
ISBN-13
9780743292887
Publisher
Simon & Schuster
Imprint
Simon & Schuster
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2031
Print length
336 Pages
Weight
383 grams
Dimensions
23.40 x 15.60 x 2.50 cms
Product Classification:
Social and ethical issuesSocial issues & processes
Ksh 3,800.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
SHOPPING FOR GODis the story of how religion went from a personal matter to yet another product or service that is advertised, marketed and purchased.
Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations. Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.
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