Short Introduction to Strategic Management
Book Details
Format
Hardback or Cased Book
Book Series
Cambridge Short Introductions to Management
ISBN-10
1107031362
ISBN-13
9781107031364
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2013
Print length
316 Pages
Weight
514 grams
Dimensions
14.60 x 22.30 x 2.30 cms
Product Classification:
Business strategy
Ksh 10,600.00
Manufactured on Demand
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An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
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