Shortcut : How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
by
John Pollack
Book Details
Format
Paperback / Softback
ISBN-10
1592409474
ISBN-13
9781592409471
Publisher
Penguin Putnam Inc
Imprint
Gotham Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 29th, 2015
Print length
256 Pages
Weight
244 grams
Dimensions
20.50 x 13.50 x 2.40 cms
Ksh 2,900.00
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From the meatpacking plants that inspired Henry Ford''s first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind'' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.''
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