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Simple Heuristics That Make Us Smart

By: Center for Adaptive Behavior and Cognition) Gigerenzer Gerd (Director (Author) , both at the Max Planck Institute for Psychological Research) Todd Research Scientist Peter M. (Research Scientist (Author) , ABC Research Group (Max Planck Institute for Human Development) (Author)

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Ksh 12,400.00

Format: Paperback or Softback

ISBN-13: 9780195143812

Publisher: Oxford University Press Inc

Publication Date: Oct 26th, 2000

Weight: 658 grams

Dimension: 23.30 x 15.60 x 2.50 cms

Category: Cognitivism, cognitive theory

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This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.

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Mind, Body, & Spirit