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Simulacra and Simulation
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Simulacra and Simulation

Book Details

Format Paperback / Softback
ISBN-10 0472065211
ISBN-13 9780472065219
Publisher The University of Michigan Press
Imprint The University of Michigan Press
Country of Manufacture US
Country of Publication GB
Publication Date Dec 22nd, 1994
Print length 320 Pages
Weight 218 grams
Dimensions 22.80 x 13.40 x 1.00 cms
Ksh 3,150.00
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The first full-length translation in English of an essential work of postmodernist thought
This foundational work in postmodern philosophy and cultural theory explores how contemporary society has replaced reality and meaning with symbols and signs, leading to a condition Baudrillard calls “hyperreality.” In his provocative treatise, Baudrillard examines the implications of a world where simulations (copies without originals) precede and shape what we consider real, blurring the boundary between reality and representation. Through analysis of mass media, consumer culture, and technological influence, he argues that modern life is dominated by "simulacra," images and concepts that no longer refer to any authentic reality but instead reference each other, creating an endless cycle of signification detached from truth. With references ranging from Disneyland to the news media, this book offers a challenging critique of how people in the late twentieth century and beyond perceive, construct, and interact with the world, underlining the instability of meaning in a media-saturated culture.

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