Sky High : The Indigo Story
by
Tarun Shukla
Book Details
Format
Hardback or Cased Book
ISBN-10
9356999120
ISBN-13
9789356999121
Publisher
HarperCollins Publishers India
Imprint
HarperCollins
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 28th, 2024
Print length
272 Pages
Weight
394 grams
Dimensions
16.30 x 23.80 x 2.60 cms
Product Classification:
Biography: business & industry
Ksh 4,850.00
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Quality
Fast
Based on years of meticulous research, extensive interviews and authoritative data, the book will analyse Indian commercial aviation, decipher the secret behind IndiGo''s success and the likely future for the airline.
IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath''s Air Deccan, Ajay Singh''s SpiceJet, Vijay Mallya''s Kingfisher Airlines and Wadia-group''s GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry? Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India.
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