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Sloganization in Language Education Discourse

By: Barbara Schmenk (Author) , Stephan Breidbach (Author) , Lutz Kuster (Author)

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Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9781788921855

Publisher: Multilingual Matters

Publication Date: Nov 1st, 2018

Weight: 304 grams

Dimension: 23.00 x 15.50 x 1.10 cms

Category: LINGUISTICS

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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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