Small Business Management and Entrepreneurship
Book Details
Format
Paperback / Softback
ISBN-10
147377389X
ISBN-13
9781473773899
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Mar 22nd, 2021
Print length
512 Pages
Weight
816 grams
Dimensions
18.90 x 24.60 x 2.00 cms
Product Classification:
Management & management techniques
Ksh 10,800.00
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Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
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