Small Firms, Global Markets : Competitive Challenges in the New Economy
Book Details
Format
Hardback or Cased Book
ISBN-10
0230001920
ISBN-13
9780230001923
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 14th, 2007
Print length
248 Pages
Product Classification:
International business
Ksh 8,100.00
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This book provides a timely and relevant assessment of the impact of globalization on small firms' competitiveness. It analyzes 'new economy' effects and rules of the game for nations, regions and different types of firms, and it addresses academic, policy and business practice issues vis-à-vis small enterprise survival.
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