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Small is the New Big
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Small is the New Big : And 183 Other Riffs, Rants and Remarkable Business Ideas

Book Details

Format Paperback / Softback
ISBN-10 0141030534
ISBN-13 9780141030531
Publisher Penguin Books Ltd
Imprint Penguin Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 28th, 2007
Print length 352 Pages
Weight 248 grams
Dimensions 19.60 x 13.00 x 2.20 cms
Ksh 2,900.00
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Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; and, "Judging a Book by its Cover Do Less".

As one of today''s most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of ''Good Enough''Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, ''I''m certain that you''re smart enough to see the stuff you''ve always wanted to do buried deep inside one of these riffs. And I''m betting that once inspired, you''ll actually make something happen.''


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