Small World, Big Market : Global Business

Small World, Big Market: Global Business provides geographical and historical context to international business at a macro scale. The book closes with a brief examination of principles that can be used in conducting business across multiple cultures, and highlights the importance of personal character in conducting business.

Small World, Big Market: Global Business provides an overview of the development of international business with special emphasis on oil production, an essential part of economic development. The book focuses on major trade patterns, including the Silk Road that connected China with Europe beginning at the turn of the millennium; the Chinese Tribute Trade that connected China to Southeast Asia, Africa, and the Mideast beginning in the thirteenth century; the spice trade between Southeast Asia and India by the early fifteenth century; and European-dominated world trade.  This volume examines gold and silver trade from the Americas to Europe in the sixteenth century, and also covers the development of the Americas, together with existing African slave trade throughout Eurasia, giving rise to the expansion of African slave. Budd Hebert also discusses common principles and personal character tools for bringing together diverse cultures to facilitate international business. Small World, Big Market culminates by highlighting selected trends that impact international business.