Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Book Details
Format
Paperback / Softback
ISBN-10
1111345317
ISBN-13
9781111345310
Publisher
Cengage Learning, Inc
Imprint
Wadsworth Publishing Co Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 3rd, 2011
Print length
448 Pages
Weight
544 grams
Product Classification:
Popular cultureMedia studiesAdvertising industry
Ksh 9,800.00
Re-Printing
0 in stock
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Quality
Fast
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, this title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends.
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today''s online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
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