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Social Brand Management in a Post Covid-19 Era

By: Patricia Dias (Author) , Alexandre Duarte (Author)

1 in stock

Ksh 11,750.00

Format: Hardback or Cased Book

ISBN-13: 9781032465722

Publisher: Taylor & Francis Ltd

Publication Date: Jul 7th, 2023

Weight: 216 grams

Dimension: 14.20 x 22.40 x 1.10 cms

Category: Economics, Finance, Business & Management

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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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