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Social Communication in Advertising

By: William Leiss (Author) , Stephen (Simon Fraser University,CANADA) Kline (Author) , USA) Jhally Sut (University of Massachusetts Amherst (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138094550

Publisher: Taylor & Francis Ltd

Publication Date: Jul 10th, 2018

Weight: 1092 grams

Dimension: 18.50 x 26.10 x 2.60 cms

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With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Get Social Communication in Advertising by William Leiss at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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