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Social Communication in Advertising

By: William Leiss (Author) , Stephen (Simon Fraser University,CANADA) Kline (Author) , USA) Jhally Sut (University of Massachusetts Amherst (Author)

1 in stock

Ksh 12,000.00

Format: Paperback or Softback

ISBN-13: 9781138094567

Publisher: Taylor & Francis Ltd

Publication Date: Jul 12th, 2018

Weight: 912 grams

Dimension: 17.50 x 25.00 x 1.90 cms

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With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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