Social Impact of Advertising : Confessions of an (Ex-)Advertising Man
by
Tony Kelso
Book Details
Format
Hardback or Cased Book
ISBN-10
1538101130
ISBN-13
9781538101131
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 14th, 2018
Print length
312 Pages
Weight
766 grams
Dimensions
18.60 x 26.20 x 2.40 cms
Product Classification:
Communication studiesMedia studiesMedia studiesAdvertising
Ksh 16,200.00
Manufactured on Demand
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Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
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