Social Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
0789017164
ISBN-13
9780789017161
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 5th, 2002
Print length
102 Pages
Weight
350 grams
Product Classification:
Sales & marketing
Ksh 29,350.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.
Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:
- an overview of recent global developments in social marketing
- a study comparing the effectiveness of a CRM program with that of “ambush” advertising
- a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
- a wary look at the “darker side” of globalization and liberalization
- and more!
Get Social Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.
