Social Marketing to Protect the Environment : What Works
Book Details
Format
Paperback / Softback
ISBN-10
1412991293
ISBN-13
9781412991292
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 6th, 2011
Print length
256 Pages
Weight
464 grams
Dimensions
25.20 x 17.90 x 1.40 cms
Product Classification:
Sales & marketing
Ksh 15,100.00
Manufactured on Demand
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Shows how social marketing can be successfully used to change environmental behaviour
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
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