Social Media Addiction in Generation Z Consumers : Implications for Business and Marketing
1st ed. 2023
Book Details
Format
Paperback / Softback
Book Series
SpringerBriefs in Business
ISBN-10
3031334515
ISBN-13
9783031334511
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 25th, 2023
Print length
53 Pages
Ksh 8,100.00
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Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media;
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