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Social Media Analytics and Practical Applications

By: Subodha Kumar (Author) , Liangfei Qiu (Author)

1 in stock

Ksh 11,750.00

Format: Hardback or Cased Book

ISBN-13: 9781032051390

Publisher: Taylor & Francis Ltd

Publication Date: Jan 5th, 2022

Weight: 220 grams

Dimension: 20.90 x 22.30 x 1.10 cms

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This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

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