Social Media and Strategic Communications
Book Details
Format
Hardback or Cased Book
ISBN-10
1137287047
ISBN-13
9781137287045
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 20th, 2013
Print length
238 Pages
Weight
450 grams
Dimensions
22.30 x 13.80 x 2.40 cms
Ksh 18,000.00
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0 in stock
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Quality
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Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.
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