Social Media and Tourism : An Integrated Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
1041353006
ISBN-13
9781041353003
Publisher
Taylor & Francis Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2026
Print length
245 Pages
Ksh 27,900.00
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0 in stock
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This book explores how digital platforms are transforming the tourism landscape, influencing how destinations are perceived, experienced, promoted, and discussed. The chapters examine the powerful role of social media in shaping contemporary travel behaviour and destination management.
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