Social Media Campaigns : Strategies for Public Relations and Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1032802510
ISBN-13
9781032802510
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 21st, 2025
Print length
262 Pages
Weight
510 grams
Ksh 9,900.00
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This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.
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