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Social Media Data Mining and Analytics
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Book Details

Format Paperback / Softback
ISBN-10 1118824857
ISBN-13 9781118824856
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Nov 30th, 2018
Print length 352 Pages
Weight 482 grams
Dimensions 19.00 x 23.50 x 1.70 cms
Product Classification: Social networkingData mining
Ksh 6,300.00
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Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.

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