Social Media Ethics Made Easy : How to Comply with FTC Guidelines
Book Details
Format
Paperback / Softback
ISBN-10
1606498525
ISBN-13
9781606498521
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2016
Print length
120 Pages
Weight
172 grams
Dimensions
22.80 x 15.20 x 0.60 cms
Product Classification:
Business ethics & social responsibility
Ksh 3,250.00
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Takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations.
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