Social Media in Strategic Management
Book Details
Format
Hardback or Cased Book
Book Series
Advanced Series in Management
ISBN-10
1781908982
ISBN-13
9781781908983
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 8th, 2013
Print length
329 Pages
Weight
638 grams
Dimensions
24.40 x 17.00 x 2.20 cms
Product Classification:
Business strategy
Ksh 20,500.00
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Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
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