Social Media in the Marketing Context : A State of the Art Analysis and Future Directions
Book Details
Format
Paperback / Softback
ISBN-10
0081017545
ISBN-13
9780081017548
Publisher
Elsevier Science & Technology
Imprint
Chandos Publishing (Oxford) Ltd
Country of Manufacture
NL
Country of Publication
GB
Publication Date
Sep 30th, 2016
Print length
182 Pages
Weight
316 grams
Dimensions
15.40 x 22.90 x 1.10 cms
Product Classification:
Sales & marketing
Ksh 9,900.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
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