Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases
Book Details
Format
Paperback / Softback
Book Series
New Directions in Tourism Analysis
ISBN-10
1138247596
ISBN-13
9781138247598
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2016
Print length
344 Pages
Weight
542 grams
Dimensions
15.50 x 23.30 x 2.70 cms
Product Classification:
Sociology: sport & leisureSales & marketing management
Ksh 10,600.00
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Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
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