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Social Media in Travel, Tourism and Hospitality

By: Evangelos Christou (Author) , Marianna Sigala (Author)

2 in stock

Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781409420910

Publisher: Taylor & Francis Ltd

Publication Date: Jan 28th, 2012

Weight: 766 grams

Dimension: 23.90 x 16.40 x 2.70 cms

Category: Tourism industry

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Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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