Book Details
Format
Paperback / Softback
ISBN-10
1036241289
ISBN-13
9781036241285
Edition
6 Revised edition
Publisher
SAGE Publications Ltd
Imprint
SAGE Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2026
Print length
440 Pages
Product Classification:
Sales & marketingSales and marketing
Ksh 10,800.00
Not Yet Published
0 in stock
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Quality
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Combining theory, real-world practice, insights on AI, and platform-specific guidance to prepare students for study and modern marketing careers, Social Media Marketing is the go-to textbook for understanding how social media really works today.
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Fully revised for the sixth edition, Social Media Marketing reflects the realities of today’s social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice.
Written by bestselling author Tracy Tuten, Social Media Marketing, Sixth Edition is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.
Fully revised for the sixth edition, Social Media Marketing reflects the realities of today’s social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice.
Written by bestselling author Tracy Tuten, Social Media Marketing, Sixth Edition is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.
Get Social Media Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has pages.
