Book Details
Format
Paperback / Softback
ISBN-10
1529720826
ISBN-13
9781529720822
Edition
3 Revised edition
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 27th, 2021
Print length
312 Pages
Weight
580 grams
Dimensions
23.80 x 23.30 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 11,150.00
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Quality
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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
Get Social Media Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
