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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

By: Charitha Harshani Perera (Author) , Rajkishore Nayak (Author) , Long Van Thang Nguyen (Author)

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Ksh 19,450.00

Format: Hardback or Cased Book

ISBN-13: 9789811950162

Publisher: Springer Verlag, Singapore

Publication Date: Oct 1st, 2022

Dimension: 23.50 x 15.50 x 61.20 cms

Category: Communication studies

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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

Get Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions by Charitha Harshani Perera at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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