Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811950199
ISBN-13
9789811950193
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 2nd, 2023
Print length
275 Pages
Product Classification:
Communication studiesHigher & further education, tertiary educationSales & marketing
Ksh 16,200.00
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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.
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