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Social Media, Organizational Identity and Public Relations

By: Amy Thurlow (Author)

Manufacture on Demand

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780367665036

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2020

Weight: 232 grams

Dimension: 15.50 x 23.20 x 1.10 cms

Category: Communication studies

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This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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