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Social Motivation
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Social Motivation : Conscious and Unconscious Processes

Book Details

Format Paperback / Softback
ISBN-10 0521114136
ISBN-13 9780521114134
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 18th, 2009
Print length 412 Pages
Weight 600 grams
Dimensions 22.90 x 15.20 x 2.30 cms
Ksh 7,500.00
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This presents research by leading international researchers on the nature, functions and characteristics of social motivation. Contributors focus on a variety of issues, such as the functions of intrinsic and extrinsic motivation, and the subtle roles that habits, goals, affect and effort play in producing and maintaining social behaviours.
Purposive, goal-directed behaviour is one of the defining characteristics of human beings. This volume surveys theories and research on the psychological mechanisms involved in the planning and execution of motivated social behaviour. The contributors are all leading international researchers, and their chapters discuss such exciting topics as how goals influence thinking and behaviour, how affect and social motivation interact, how unconscious motivation operates, and the relationship between habits and intentions as sources of social action. The applications of contemporary research on motivation to practical questions in clinical, organisational, educational and counselling psychology receive special attention. The book is written in a readable yet scholarly style. The chapters take a highly comprehensive and integrative approach, and the book should be of interest to students, practitioners and researchers interested in the psychology of motivation, and should also be suitable as an advanced textbook of this field.

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