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Social Network Analysis
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Social Network Analysis

3 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1506389317
ISBN-13 9781506389318
Edition 3 Revised edition
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture US
Country of Publication GB
Publication Date Jan 20th, 2020
Print length 200 Pages
Weight 240 grams
Dimensions 14.40 x 21.70 x 1.50 cms
Ksh 6,650.00
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Knoke and Yang's handy primer on social network analysis offers a concise introduction to basic network concepts, data collection, and network analytical methodology.
David Knoke and Song Yang′s Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis. The authors convey key material while at the same time minimizing technical complexities. The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade. The new edition reflects developments and changes in practice over the past decade. The authors also describe important recent developments in network analysis, especially in the fifth chapter. Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.

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