Social Networks and their Economics : Influencing Consumer Choice
by
Daniel Birke
Book Details
Format
Hardback or Cased Book
ISBN-10
111845765X
ISBN-13
9781118457658
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 2013
Print length
216 Pages
Weight
418 grams
Dimensions
15.90 x 23.90 x 1.70 cms
Product Classification:
Communication studiesSocial groupsEconomics
Ksh 11,500.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.
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