Social Psychology : New Research
Book Details
Format
Hardback or Cased Book
ISBN-10
1607410885
ISBN-13
9781607410881
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 7th, 2009
Print length
302 Pages
Weight
862 grams
Dimensions
26.30 x 18.90 x 2.50 cms
Product Classification:
Social, group or collective psychology
Ksh 21,600.00
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This volume presents the latest thinking in social psychology which is the science that studies individual beliefs, attitudes, and behaviours in settings where other people are present (or merely implied or imagined--which makes the definition pretty broad). Notice the focus is quite different from sociology, where groups of people are studied, but closer to psychology, where individuals are studied. The focus of social psychology is the individual within the group. As such, it is an ideal venue for studying those forces that change humans-- their beliefs, their attitudes, and their behaviours.
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