Social Research Methodology : Qualitative and Quantitative Designs

This book provides unrivalled coverage of both quantitative and qualitative research methods, making it invaluable for anyone embarking on social research. Divided into five parts/sections, it introduces tools, techniques, critical aspects and knowledge of conducting social research, which include a detailed discussion about the basics of social research, social research problem, review of literature, hypothesis, sampling, research design, tools of research, statistics and report writing. The volume helps acquire knowledge, develop an understanding, apply the concepts in social research and curate checklists and rating scales designed to evaluate the statement of a problem, research proposal, hypothesis, different methods of research and writing research reports. It also includes a brief discussion about statistics, the style of reporting and the criteria for evaluating social research.

This book will be a helpful reference/text for graduates, postgraduates, doctoral scholars and all those interested in societal development. It would also be useful to students, researchers and teachers of the various social sciences disciplines like psychology, sociology, education, social work and other allied subjects. It would be an invaluable companion to professionals and data scientists working in the field of analytics.