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Social TV : Multi-Screen Content and Ephemeral Culture

Book Details

Format Paperback / softback
ISBN-10 1496840933
ISBN-13 9781496840936
Publisher University Press of Mississippi
Imprint University Press of Mississippi
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 27th, 2022
Print length 274 Pages
Weight 418 grams
Dimensions 15.20 x 22.70 x 2.00 cms
KSh 5,100.00
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Examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera, and demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy.

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