Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
9811664323
ISBN-13
9789811664328
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 2022
Print length
358 Pages
Ksh 21,600.00
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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.
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