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Soda Goes Pop

By: Joanna K. Love (Author)

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Ksh 9,150.00

Format: Paperback or Softback

ISBN-13: 9780472054022

Publisher: The University of Michigan Press

Publication Date: Jul 30th, 2019

Weight: 500 grams

Dimension: 23.00 x 15.50 x 2.00 cms

Category: Rock & Pop music

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How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.

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