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Soft Power and the Worldwide Promotion of Chinese Language Learning

By: Jeffrey Gil (Author)

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Ksh 18,900.00

Format: Hardback or Cased Book

ISBN-13: 9781783098057

Publisher: Channel View Publications Ltd

Publication Date: May 11th, 2017

Weight: 366 grams

Dimension: 24.30 x 16.30 x 1.40 cms

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This book evaluates China's attempts to exert soft power through the Confucius Institutes and other language-related activities. Although these have enhanced Chinese language learning and teaching, they have not necessarily improved China's standing on the global stage. The author examines the reasons for this and its implications.

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