Soft Power in China : Public Diplomacy through Communication
1st ed. 2011
Book Details
Format
Paperback / Softback
ISBN-10
1349291374
ISBN-13
9781349291373
Edition
1st ed. 2011
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 14th, 2010
Print length
219 Pages
Weight
290 grams
Dimensions
14.20 x 21.60 x 1.50 cms
Product Classification:
AsiaGlobalizationCultural studiesCultural studiesGlobalizationInternational relationsDiplomacy
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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
This book is about how China strives to rebuild its soft power through communication. It recounts China''s efforts by examining a set of public diplomacy tactics and programs in its pursuit of a ''new'' and ''improved'' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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