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Solving Modern Problems with a Stone-Age Brain
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Solving Modern Problems with a Stone-Age Brain : Human Evolution and the Seven Fundamental Motives

Book Details

Format Paperback / softback
ISBN-10 1433834782
ISBN-13 9781433834783
Publisher American Psychological Association
Imprint American Psychological Association
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 14th, 2022
Print length 342 Pages
Weight 434 grams
Dimensions 21.60 x 14.00 x 2.80 cms
KSh 2,700.00
Temporarily out of stock, due soon 0 in stock

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Stone Age impulses steer modern lives as primitive drives clash with today's challenges. Evolutionary psychology reveals how ancient survival mechanisms shape relationships, ambitions, and vulnerabilities while engaging narratives and science-backed tips inspire smarter choices in a complex world.
Sharing stories and advice rooted in the science of evolutionary psychology, father and son authors Doug Kenrick and David Lundberg-Kenrick pinpoint the dangers of stone-age problem solving for our lives today, and present a new, systematic way to survive and be happy in the modern world.

Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from dangerous others, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 2 st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it.

Through a series of engaging narratives and science-based life tips, this book helps us see past our electronics and lattes and gain helpful insights into achieving the life we want.

Get Solving Modern Problems with a Stone-Age Brain by David E. Lundberg-Kenrick, Douglas T. Kenrick at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by American Psychological Association and it has 342 pages.

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