Solving Modern Problems with a Stone-Age Brain : Human Evolution and the Seven Fundamental Motives
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Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from dangerous others, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 2 st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it.
Through a series of engaging narratives and science-based life tips, this book helps us see past our electronics and lattes and gain helpful insights into achieving the life we want.
Get Solving Modern Problems with a Stone-Age Brain by David E. Lundberg-Kenrick, Douglas T. Kenrick at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by American Psychological Association and it has 342 pages.