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Sparking Creativity
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Sparking Creativity : How Play and Humor Fuel Innovation and Design

Book Details

Format Paperback / Softback
ISBN-10 1032232153
ISBN-13 9781032232157
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 1st, 2023
Print length 276 Pages
Weight 652 grams
Dimensions 17.40 x 24.50 x 1.80 cms
Ksh 6,750.00
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Blending popular culture and design theory, this book highlights how play and humor fuel innovation. It is aimed towards creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.

Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.

Sparking Creativity

provides empirically supported methods for embracing the often-trivialized domains of play and humor to increase our creativity. It shows that topical examples, such as Seinfeld''s humor, the Apples to Apples board game, and the Adventure Time

cartoon series, are more closely related to innovation than you might first think. The book is organized into five main parts, each containing short, engaging subsections and informative, playful, and colorful illustrations to demonstrate concepts.

Written in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.


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