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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

By: Maria Cristina Gatti (Author)

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Format: Hardback or Cased Book

ISBN-13: 9783631628812

Publisher: Peter Lang AG

Publication Date: Sep 12th, 2013

Weight: 374 grams

Dimension: 21.80 x 15.60 x 1.70 cms

Category: Public speaking guides

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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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