Speak up now! : Marketing in times of climate crises
Book Details
Format
Paperback / Softback
ISBN-10
9401486255
ISBN-13
9789401486255
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Dec 8th, 2022
Print length
200 Pages
Weight
454 grams
Dimensions
17.00 x 24.10 x 2.00 cms
Product Classification:
Business & the environment, ‘Green’ approaches to businessSales & marketing
Ksh 6,300.00
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Speak up Now shows companies how to make the shift to a world where business success goes hand in hand with the well-being of the planet.
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
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