Speaking of Health : Assessing Health Communication Strategies for Diverse Populations
Book Details
Format
Hardback or Cased Book
ISBN-10
0309072719
ISBN-13
9780309072717
Publisher
National Academies Press
Imprint
National Academies Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2002
Print length
380 Pages
Weight
771 grams
Dimensions
22.90 x 15.20 x 2.90 cms
Product Classification:
Communication studiesPublic health & preventive medicine
Ksh 14,400.00
Publisher Out of Stock
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Quality
Fast
Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.
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