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Speaking of Health
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Book Details

Format Paperback / Softback
ISBN-10 0309110610
ISBN-13 9780309110617
Publisher National Academies Press
Imprint National Academies Press
Country of Manufacture US
Country of Publication GB
Publication Date Dec 11th, 2002
Print length 376 Pages
Ksh 10,800.00
Publisher Out of Stock

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Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.

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Mind, Body, & Spirit

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