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Speaking of Health

By: Institute of Medicine (Author) , Board on Neuroscience and Behavioral Health (Author) , Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations (Author)

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Ksh 11,050.00

Format: Paperback or Softback

ISBN-13: 9780309110617

Publisher: National Academies Press

Publication Date: Dec 11th, 2002

Category: Medicine

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Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.

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