Speaking of Health : Assessing Health Communication Strategies for Diverse Populations
Book Details
Format
Paperback / Softback
ISBN-10
0309110610
ISBN-13
9780309110617
Publisher
National Academies Press
Imprint
National Academies Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 11th, 2002
Print length
376 Pages
Product Classification:
MedicinePublic health & preventive medicine
Ksh 10,800.00
Publisher Out of Stock
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Quality
Fast
Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.
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